Spacex Just Bought A Big Ad Campaign On Twitter For Starlink

  • Posted on November 14, 2022
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  • By FC Team
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KEY POINTSElon Musk’s aerospace business SpaceX just ordered one of the larger advertising packages available from Twitter, which Musk recently took over in a contentious, $44 billion deal.The campaign is to promote the SpaceX satellite internet service, Starlink, in Australia and Spain.The ad package, known as a “takeover” at Twitter, typically costs $250,000 or more for brands advertising on the social media platform.Elon Musk’s aerospace business SpaceX has ordered one of the larger advertising packages available from Twitter, the social media business he just acquired in a $44 billion deal and where he is now serving as CEO.The campaign will promote the SpaceX-owned and -operated satellite internet service called Starlink on Twitter in Spain and Australia, according to internal records from the social media business viewed by CNBC.The ad campaign SpaceX is buying to promote Starlink is called a Twitter “takeover.” When a company buys one of these packages, they typically spend upwards of $250,000 to put their brand on top of the main Twitter timeline for a full day, according to one current and one former Twitter employee who asked to remain unnamed because they were not authorized to speak on behalf of the company.CNBC.com

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